The public’s first encounter with new technology and innovation can be hit or miss. Something like the iPhone is groundbreaking and truly takes off while the Amazon’s Fire Phone fell flat. The key to successful innovation is pairing the right amount of new technology with the perfect amount of tried and true technology. Will Samsung’s Galaxy Fold be able to do that for foldable smartphones?
Throughout the history of technology, innovation has always been met with as much heavy scrutiny as excitement. Consumers are often initially skeptical, waiting for hands-on reviews, failures of early adopters, and successes of brand loyalists.
When it comes to foldable phones, they’ve been on the horizon for awhile. In fact, it all started with the discussion of flexible electronic paper displays in the early 2000s. From there, flexible OLEDs took the main stage with Nokia announcing the concept for Morph, a device that could be worn around the wrist, in 2008. Sony, Xiaomi, ASU, and other brands have all tried their hand at a foldable design.
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